RiverSouth Brand

So, 4 + 4 = 10? That's what RiverSouth Executive Director Bill Von Bank said when he presented to our Club yesterday. That is four attractions + four miles apart = 10 million visitors. He shared the objectives: Build greater awareness, attract visitors, and encourage longer visits. Bill also talked about the staying power as a brand with the Renaissance Festival going into its 46th year, Valleyfair celebrating 40 years, Mystic Lake Casino Hotel recently broke ground on a future addition, and Canterbury Park looking forward to their best season ever. Find out more about RiverSouth at riversouthmn.com.